Watch out bloggers. Facebook is about to release an application that will change the way we blog forever. On April 12th Facebook will be rolling out “Instant Articles”. Instant Articles was already being tested with some companies but it will now be available for the masses.
With Instant Articles, Facebook Users will have articles delivered to them natively. Users will no longer have leave Facebook to view an article. The article will open up in your timeline and you’ll be able to close it out without leaving Facebook.
2 Reasons Instant Articles Will Kill Your Blog
- Bloggers want site visits. With an Instant Article, users never visit your site to click around.
- When Facebook users become acclimated with instant articles, people will begin to hate leaving Facebook to view an article blog post.
Don’t fret though. You won’t have to manage blog post in two places. You will just have to go through a series of configurations and be approved by Facebook after submitting 50 ARTICLES in order for your posts to appear as an Instant Article. Signing up is a must.
Familiarize yourself with Instant Articles here: https://developers.facebook.com/docs/instant-articles
Take a look at how it works below: